Pay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.

Outstanding Pay Per Click (PPC) Campaign

Pay per click (PPC) is a great form of search engine marketing that provides instant results. PPC is a paid search marketing process for gaining traffic by purchasing ads on search engines. As the term itself suggests, for every click a payment is made based on the bid amount that your site has put on a particular keyword. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. PPC Advertising is one of the most sure-success methods in recent times. PPC offers advertisers easy traffic without much ado.

Another term used in online advertising and marketing related to web traffic, or search engine marketing is Cost per impression (CPI), or Cost per thousand impression (CPM). It refers to the cost of internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. This is done with the help of banner ads and display ads, that direct traffic to a landing page or the website itself.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click which will then send them to a shopping cart or checkout area.

User Review
2.5 (2 votes)