SMO (Social Media Optimization)

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media include RSS Feeds, social news and bookmarking sites as well as social networking sites. Such as Face book, Twitter and blogging sites.SMO is similar to SEO in that the goal is to generate web traffic to a site and increase awareness for a website. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Social media optimization includes

  • RSS feeds: – RSS (Rich Site Summary) is a format for giving regularly changing or updating web content for ex  Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
  • RSS is the acronym used to describe the de facto standard for the syndication of Web content
  • Bookmarking site: – To mark a document or keep a document in a specific place  for later reuse.
  • Social media:-sites had enable people to socially interact with one another online. Some examples of social media sites and applications include Face book, YouTube,, Twitter, Digg, blogs
  • Video and blogging sites: – blog is a Web page that serves as a publicly accessible personal journal for an individual. Blogs often reflect the personality of the author.

Why SMO Is Important:

  • Increase internet authority
  • Direct communication with prospect user/buyer/seller
  • Drive more traffic
  • Back links
  • Latest way of marketing and promotions
  • Improves search engine rankings.
  • Ensures a Strong Presence on the Web

With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.


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