What is the role of SEO in travel business?

A recent study by the European Travel Commission found that the internet was the booking agent of choice for 78% of their trips. A research study by Google on the behavior of ‘travelers’ showed that a large percentage of people start their travel and booking process through search engines.

A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located.

The main points to remember about travel SEO are:

  • Optimize your website for Local SEO and Google Maps. When you follow the steps correctly, it is more likely that Google will show your business on Google map and on top of the organic results.
  • Make sure that your home page is optimized for keywords related to your target locations.
  • Optimize your ‘destination pages’ by giving attention to the content, pages titles and descriptions.
  • Work on the content of your property pages to make it unique and interesting.
  • Avoid having important content in TABS.
  • Don’t underestimate the power of social media. You need to have an active profile in all major social networks.
  • Connect with travel bloggers and travel journalists through personal connections or press releases.
  • If you don’t already have a content marketing strategy in place, start now with a travel blog.
  • Make sure that your website is mobile friendly.
  • Make sure that your website is secured (https).
  • Make sure that your website loads as fast as possible.
  • When choosing a platform for your travel business, don’t look only for business features but also evaluate its SEO friendliness.

Why business owner does not focus on SEO?

  1. Lack of understanding
  2. Lack of time
  3. Lack of results

Benefits of using SEO in travel business

  1. Very good result getting in very Low Cost (In Comparison to Ad words and PPC)
  2. Increase in customer Traffic
  3. Higher Brand Credibility, People Trust Google if we work on SEO they trust on us also
  4. Better ROI (Return on Investment) we will get compare to Normal Ads
  5. Your Competitors Are Doing It so be in competition we need to work on it
  6. Take Your Business to the Next Level
  7. 250 Million Websites on the Web, SEO Makes You Stand Out
  8. 60% of Clicks Go to the First Result

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