Magento is the World’s #1 Commerce Platform

Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume.

Magento web design:

Magento is one of the world’s most popular ecommerce platforms. Developers love it because it’s open source, meaning they can customize it to their heart’s content. Big businesses love it because it’s powerful, and they’ve got the deep pockets to pay the $50,000+ annual fees for the Premium Enterprise subscription. As such, Magento is perfect for global brands; those have got the budget for Magento Enterprise and to hire a team of developers to put together a bespoke ecommerce store that precisely fits their needs.

Magento website and store:

Magento natively supports the creation and management of multiple stores in a single Magento installation, Magento has a hierarchy of concepts that define the relationship between the individual stores in a Magento installation.

In Magento, a website is a collection of stores, which themselves are collections of store views. These layers, although perhaps initially confusing, provide you with powerful flexibility when setting up online businesses in Magento.

A website is made up of one or more stores which share the same customer information, order information and shopping cart.

Stores are collections of store views and can be setup in a variety of ways. Their main function is to provide a logical container that allows you to group related store views together in a website.

Store Views are the actual store instances in Magento. Most stores will have a single store view associated with them. But a store can also have multiple store views, which are typically used for different languages. Therefore, if you wanted to have a store displayed in English and Spanish, for example, you could create the store once and create two different store views for that store.

Block and layouts:

There are some concepts and tools need to learn to be a successful designer in Magento:

• Structural Blocks

• Content Blocks

• Layout

BLOCKS Blocks are a way by which Magento distinguishes the array of functionalities in the system and creates a modular way to manage it from both visual and functional standpoint. There are two types of blocks and they work together to create the visual output.

Structural Blocks—These are blocks created for the sole purpose of assigning visual structure to a store page such as header, left column, main column and footer.

Content Blocks—these are blocks that produce the actual content inside each structural block. They are representations of each feature’s functionality in a page and employ template files to generate XHTML to be inserted into its parent structural block. Category list, mini cart, product tags and product listing, etc, are each its own content block. Instead of including template after template as a typical ecommerce application would in order to gather the entire XHTML output, Magento gathers and arranges page content through blocks.

Layouts—these are the files that essentially map your content blocks to your structural blocks. Layouts in Magento have two functions—they define both the structural and content blocks and then they inform Magento how and where to connect them up.

Benefits of magento website:

  • Magento is Mobile Friendly : Undertaking ecommerce website development with Magento is highly responsive, which makes the site viewable on tablets, Smartphone’s and other mobile devices without any hassle. This helps consumers to stay connected with your brands anytime and anywhere.
  • Manage Contents with Ease : Magento features an intuitive page editor, which helps online store owners to easily make changes in their offerings. This tool does not require the store owners to have knowledge of programming codes as they can aptly manage contents with the user-friendly WYSIWYG features.
  • Magento Supports Search Engine Optimization : If you own a Magento website, you will not come across issues of organic traffic flow. This platform is developed by keeping SEO efficiency in mind and provides best opportunities for your products and services to appear on Bing, Google and other SERPs. Magento tools also offer customized practices that are meant for effective search engine optimization.
  • Spacious and Robust : This platform has the ability to support many products on a single website and offers handling of thousands of orders in an hour. It signifies that you add more shopping carts according to the business growth.
  • Facilitates Third Party Integration : By using Magento, you can offer delightful ecommerce experience to your customers by integrating with PayPal, Google Shopping, Mail Chimp, PayPal, eBay and many more. In order to have proper control on data analysis and to make profitable business decisions, Magento helps you to deploy Google analytics and other third party integrations with ease.

 

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