Pay Per Click Marketing

PPC (pay per click) a type internet marketing in which advertisers pay each time whenever their ads is clicked. It is the way of buying visits to our site.

What Pay-Per-Click Marketing?

Pay per click marketing is way of using search engine advertising to generate click to our website, rather than earning those clicks organically.

How It Works:

Each time your ad is clicked, sending a visitor to your website, you pay a small fee to the search engine .If your PPC campaign is well-designed as well as running smoothly, that fee will be trivial, because visits are worth more for business as compared to what you pay for. Ex if you pay $20 for a click, but the click results in a $400 sale, then using PPC is not good idea.

Why Use PPC Marketing?

  • It is beneficial for Advertiser: Advertisers offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
  • It’s beneficial for Search Engines: PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

The unique advantage of PPC marketing is that ad networks like Google do not just reward the highest bidders for that space; they reward ads that are most popular with users.

  • Keyword Research for Pay-Per-Click Marketing:
  • Keyword research for PPC can be time consuming, but it is also very important.
  • The entire PPC campaign is built around keywords.
  • An effective PPC keyword should be relevant, Exhaustive and Expansive

Echopx Technologies has very good experience in Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.


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