Brochure designing

A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.

Brochures are distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations. They may be considered as grey literature. They are usually present near tourist attractions

A brochure is an informative paper document that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform to prospective customers or members.

How to design a Brochure:

  • Know your objective like the back of your hand
  • Know your customers.
  • Be creative, be unique.
  • Practice font restraints.
  • Go straight to the point.
  • Avoid big words.
  • Design for your readers
  • Put an emphasis on the headline
  • Add a call-to-action.
  • Choose the right colours.
  • Use high-quality paper.
  • Add appropriate images.
  • Make it easy for the readers to respond
  • Give an option.
  • Make the brochure worth keeping
  • Brochure design and layout

There are 3 functions of Brochure:

  1. Informative function: a brochure is usually used to inform your potential customers with regards to your company. This information is related to your company presentation, a new product or service that your company offers, or a recent change in your company name, etc.
  2. Advertising function: a brochure is really important as an advertising tool, which attractively allows you to promote one or more products or services. For more details this function will be analyzed in the section called Advertising aspect.
  3. Identification function: a well-done brochure design allows you to maintain a same concept through all your company brochures. If this concept is unified in all the brochure types, it will make your company to be recognized automatically. It will give to your company prestige and credibility. It is important for your company brochure not only have a “concept”, but also to have a logo: a well designed logo is essential for any company, is one of the first steps to start an advertising campaign.

Brochure types

  • Bi-fold brochure Letter or A4 size
  • Leaflet Letter or A4 size
  • Bi-fold brochure A3 size
  • Tri-fold A3 size
  • Folder with flap and inserts

Common brochure designing formats

  • White space
  • Quality printing
  • Wise choice of colours
  • Attention to typographic details
  • Use the right paper


  • Flexibility
  • Time-Effective
  • Portability
  • They are extremely versatile.


  • High Costs for Materials and Prints
  • Space Limitations
  • High Distribution Costs
  • Environmental Hazards
  • Involved Process
  • Heavy text

For Brochure design service

  • The brochure is used by major companies and small companies in the process of growing.
  • If you’re the owner of a small company, and your want to start creating a prestigious corporate image, a brochure is the best option for you.
  • It’s a very affordable investment, and it will be giving you benefits as well as helping you on your advertising campaign.
  • Your company will be seen as a consolidated one if it has a well designed brochure. When you have a well done brochure you could be sure that it will be transmitting an integrity sensation of your company, even though people tend to think that having a brochure is something expensive and only for big companies.
  • It is right to say that planning a brochure requires time and some staff members. And the small companies don’t have time, not even a staff for deciding how to do a brochure, because of this they decide to hire a company that is specialized in brochure design. This company will be in charge of doing everything that is related to the brochure, they will make a marketing investigation, decide the brochure format and design it. When they have finished, they will call their client. And the client will decide if the brochure will be changed or not. If there is any change that the client would like to make on the design, the format or the size, that will be showed to the design company
  • The brochure will be finished once the client’s preferences and needs have been satisfied. And it will improve your profits once it is distributed.
  • In conclusion, the brochure could be used by major and smalls companies that want to improve their corporate image. The brochure will be benefiting their company at the lower cost.



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