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Types of Digital Marketing Services
DIGITAL MARKETING SERVICES
Digital marketing is the process of promoting products or services through online channels such as social media platforms like Twitter and Facebook, search engines like Google and Yahoo, and other digital mediums. This can include various content formats such as videos, images, infographics, audio, and emails. Leveraging digital platforms with the aid of electronic devices, digital marketing helps brands connect with their target audience, driving awareness and facilitating product sales.
For businesses, digital marketing is a strategic approach to reach and engage customers effectively. By answering essential questions such as who the audience is, what they need, why they should choose your product, and how to deliver the message, businesses can create impactful campaigns. Digital marketing spans all types of industries, making it a versatile and essential tool for modern businesses.
Features of Digital Marketing
On page SEO
This on page SEO is that optimizes the website while the reader is on the page inside of the search engine finding their search volume and meaning. On this on page we can also interact with the readers by answering their questions or by reviewing their comments.
Off page SEO
This off page SEO is that optimizes the website while the reader is not on the page in the search engine but on the page outside the search engine as URL links, code links or by any other means of interaction outside the respective webpage which helps in optimization of the website.
Technical SEO
This Technical SEO is that optimizes the website’s backend how the back ends are coded through structured data, image compression, CSS file. These are the types of technical SEO which helps in increasing the website loading speed. This is an important factor for certain search engines for their optimization.
Content Marketing
Content marketing is the process of marketing by creating, publishing and distributing content to target audience online in order to attract customers and create awareness among people to get engaged in the product online sales. Content Marketing has written content related to the brand or the product which is marketed among people online including images, info graphics and other forms of information.
Social Media Marketing
This is the means of marketing products online through the form of social media such as Facebook, Instagram, twitter, LinkedIn, WhatsApp. Where in this social media the products are introduced in the way in the media in the form of messaging adds .In social media the information or the add which is on the media will be passed from one to the other which helps in spreading the information of the content to the population.
Email Marketing
The process of marketing products by sending mails to the consumers. This is a way of communication with the audience by promoting content , discounts ,events in the mail in the form of welcome mail ,subscription mail, questioning mail, tips mail, follow up mails to the audience. This creates an enthusiasm in the audience to buy the products.
Instant Messaging Marketing
Your Content Goes HereInstant Messaging marketing helps the brands to simply send messages to the audience directly. The main goals of instant messaging is to allow the brand to build two way personal communication with their audience by sending adds and messages. In case of instant messaging in apps like WhatsApp, the response time is relatively shorter.
Pay Per Click
Your Content Goes HerePay Per Click is the method to drive traffic on to the website where the consumer has to pay per click to the publisher every time when clicked on the add. This is a way of getting income to the brand owner from the audience. There are some website apps where it has pay per click policy they are : Facebook, LinkedIn, Twitter.
Affiliate Marketing
Your Content Goes HereIt is a form of marketing which is based on the performance of the particular add channel which will be promoted by any website owner into his website. This affiliated marketing includes adds like videos, images or any other means of advertisement to pay for the owner of the website who has accepted their adds to be put in their website for the brand publicity.
DIGITAL MARKETING IN BUSINESS
Traditional marketing primarily involves offline methods such as banner advertisements, phone communication, and live or in-person selling of products. Here, customer interactions and product promotions happen physically, without the use of online platforms. In contrast, digital marketing relies on online channels such as websites, social media apps, and electronic devices like phones or computers to promote products and brands by crafting compelling content. Digital marketing fosters competition among sellers, contributing to better SEO rankings and brand growth. It allows businesses to strategize and create more innovative and impactful products through continuous customer engagement. By leveraging digital platforms, brands can experiment with marketing techniques, gain insights, and achieve their business goals effectively.
HOW DIGITAL MARKETING IS CREATED ?
AWARENESS
Blog posts
The method of increasing the organic traffic between a strong SEO and a keyword.
Info graphics
They increase the chance of being found through social media when people share the content.
Videos
It is also very shareable way that can help the brand to be getting found by the audience on hosting them on platforms like YouTube.
CONSIDERATION
EBooks
The EBooks are generally competitive than a blog post or info graphic which means the audience are more likely to exchange their information.
Research reports
The high value content which is the lead for generation. Research reports and news data of the channel is a major object that bring about the awareness in the media.
Webinars
The most detailed and interactive form of content which is an effective means of consideration stage as they offer more effective content than a blog post or short video.
DECISION
Case studies
Case study on the website are an effective form of content for those who are ready to purchase, it induces a positive influence on the decision.
Testimonials
While if the case study does not suit the business, testimonials on website is a good alternative. We can take a picture of the product and upload on the website which will help the consumers to contribute.
HOW TO EXECUTE PROPER DIGITAL MARKETING SERVICE ?
- Set goals on what achievements you want.
- Satisfy your audiences’ requirements on the product.
- Make a budget for the respective channel.
- Balance on the paying or free digital channels’ strategies.
- Speed up the digital aspects of the mobile.
- Do keyword research on the channel content.
- Repeat the procedure based on your analytical measure.
SEO SERVICE | ||||
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PACKAGES | ||||
Basic | Bronze | Silver | Gold | Platinum |
Initial Website Review and Analysis 8 Keywords | Initial Website Review and Analysis +12 Keywords | Initial Website Review and Analysis + 15 Keywords | Initial Website Review and Analysis+ 20 Keywords | Initial Website Review and Analysis +25 Keywords |
Intensive Website Analysis | Intensive Website Analysis | Intensive Website Analysis | Intensive Website Analysis | Intensive Website Analysis |
Google Penalty Check | competitor Analysis | Backlinks Analysis | Backlinks Analysis | Backlinks Analysis |
Google Penalty Check | Competitor Analysis | Competitor Analysis | Competitor Analysis | |
Initial Rank Report | Website Modification Consulting | Website Modification Consulting | Website Modification Consulting | |
Duplicate Content Check | Duplicate Content Check | Duplicate Content Check | ||
Google Penalty Check | Google Penalty Check | Google Penalty Check | ||
Initial Rank Report | Initial Rank Report | Initial Rank Report | ||
W3C Validation Check** | W3C Validation Check** | W3C Validation Check** | ||
On Site Optimization | On Site Optimization | On Site Optimization | On Site Optimization | On Site Optimization |
Keywords Research and Analysis | Keywords Research and Analysis | Keywords Research and Analysis | Keywords Research and Analysis | Keywords Research and Analysis |
Dealing with Duplicate Issues | Dealing with Duplicate Issues | Dealing with Duplicate Issues | Dealing with Duplicate Issues | Dealing with Duplicate Issues |
Optimizing Title/Meta Tags | Optimizing Title/Meta Tags | Optimizing Title/Meta Tags | Optimizing Title/Meta Tags | Optimizing Title/Meta Tags |
Canonicalization | Canonicalization | Canonicalization | Canonicalization | Canonicalization |
Image Optimization | Image Optimization | Image Optimization | Image Optimization | Image Optimization |
SEO-Friendly URLs Optimization | SEO-Friendly URLs Optimization | SEO-Friendly URLs Optimization | SEO-Friendly URLs Optimization | SEO-Friendly URLs Optimization |
Header Tag Optimization | Header Tag Optimization | Header Tag Optimization | Header Tag Optimization | Header Tag Optimization |
Web Content Optimization | Web Content Optimization | Web Content Optimization | Web Content Optimization | Web Content Optimization |
Anchor Tag Optimization | Anchor Tag Optimization | Anchor Tag Optimization | Anchor Tag Optimization | Anchor Tag Optimization |
Page Speed Optimization | Page Speed Optimization | Page Speed Optimization | Page Speed Optimization | Page Speed Optimization |
Google Webmaster Tools | Google Webmaster Tools | Google & Bing Webmaster Tools | Blog Page Creation | Blog Page Creation |
Google Analytics Tracking Code Installation | Google Analytics Tracking Code Installation | Google Analytics Tracking Code Installation | Google & Bing Webmaster Tools | Google & Bing Webmaster Tools |
XML Sitemaps Creation & Submission | XML Sitemaps Creation & Submission | Google Business Page Creation | Google Analytics Tracking Code Installation | Google Analytics Tracking Code Installation |
Optimizing Robots.txt | Optimizing Robots.txt | XML Sitemaps Creation & Submission | Google Business Page Creation | Google Business Page Creation |
URLs Redirection Check | URLs Redirection Check | Â Optimizing Robots.txt | XML Sitemaps Creation & Submission | Bing Business Page Creation |
***Google Business Page Creation | ***Google Business Page Creation | URLs Redirection Check | Optimizing Robots.txt | XML Sitemaps Creation & Submission |
Structured Data Implementation | URLs Redirection Check | Optimizing Robots.txt | ||
Creation of New Landing Pages (If needed) | Structured Data Implementation | URLs Redirection Check | ||
Creation of New Landing Pages (If needed) | Structured Data Implementation | |||
Hyperlinks Optimization | Structured Data Implementation | |||
Hyperlinks Optimization | ||||
Off Site Optimization | Off Site Optimization | Off Site Optimization | Off Site Optimization | Off Site Optimization |
Search Engine Submission | Search Engine Submission | Search Engine Submission | Search Engine Submission | Search Engine Submission |
Social Bookmarking | Social Bookmarking | Social Bookmarking | Social Bookmarking | Social Bookmarking |
Business Listing | Business Listing | Business Listing | Business Listing | Business Listing |
Profile Creation | Profile Creation | Profile Creation | Profile Creation | Profile Creation |
Article Submission | Article Submission | Article Submission | Article Submission | Article Submission |
Article Social Bookmarking | Article Social Bookmarking | Article Social Bookmarking | Article Social Bookmarking | |
Blog Submission | Blog Submission | Blog Submission | Blog Submission | Blog Submission |
Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking |
Classified Ads Posting | Press Release Submission | Press Release Submission | Web Blog Indexing | Web Blog Indexing |
Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking | Blog Post Social Bookmarking |
Classified Ads Posting | Press Release Submission | Press Release Submission | Web Blog Indexing | Web Blog Indexing |
Blog URLs Submission | Press Release Post Social Bookmarking | Press Release Post Social Bookmarking | Web Blog Social Bookmarking | Web Blog Social Bookmarking |
Article URLs Submission | Classified Ads Posting | Classified Ads Posting | Press Release Submission | Press Release Submission |
Question/Answer | Blog URLs Submission | Blog URLs Submission | Press Release Post Social Bookmarking | Press Release Post Social Bookmarking |
Social Sharing | Article URLs Submission | Article URLs Submission | PDF Submission | PDF Submission |
Image Sharing | Press Releases URLs Submission | Press Releases URLs Submission | Classified Ads Posting | Classified Ads Posting |
Question/Answer | Question/Answer | Blog URLs Submission | Blog URLs Submission | |
Social Sharing | Social Sharing | Blog URLs Submission | Blog URLs Submission | |
Image Sharing | Image Sharing | Press Releases URLs Submission | Press Releases URLs Submission | |
PDF URLs Submission | PDF URLs Submission | |||
Question/Answer | Question/Answer | |||
Social Sharing | Social Sharing | |||
Image Sharing | Image Sharing | |||
Video Submission (If Video Provided By Client) | Video Creation & Submission | |||
Video Sharing | Video Sharing | |||
Client Communication And Reporting | Client Communication And Reporting | Client Communication And Reporting | Client Communication And Reporting | Client Communication And Reporting |
Monthly Search Engine Rank Report | Monthly Search Engine Rank Report | Monthly Search Engine Rank Report | Bi-weekly Search Engine Rank Report | Bi-weekly Search Engine Rank Report |
Monthly SEO Reports | Monthly SEO Reports | Bi-weekly SEO Reports | Bi-weekly SEO Reports | Bi-weekly SEO Reports |
Monthly Google Analytics Report | Monthly Google Analytics Report | Monthly Google Analytics Report | Bi-weekly Google Analytics Report | Bi-weekly Google Analytics Report |
Customer Support (Email, Chat & Telephone) | Customer Support (Email, Chat & Telephone) | Customer Support (Email, Chat & Telephone) | Customer Support (Email, Chat & Telephone) | Customer Support (Email, Chat & Telephone) |
Basic | Bronze | Silver | Gold | Platinum |
FAQS
Digital marketing consists of all marketing that use electronic devices or the internet. Businesses take in charge on digital channels such as search engines, social media, email, and other websites to connect with all possible customers to bring awareness.
- Search engine optimization marketing
- Content marketing
- Social media marketing
- Email marketing
- Pay per click advertising
- Affiliated marketing
- Automation marketing
- TV and Radio marketing
- Instant message marketing
Awareness, Consideration and Decision are the three strategies to make a good digital marketing.
Digital Marketers earn for about 3 lakhs to 4 lakhs per annum in India. They are responsible for all the digital marketing with the contact of the customers and the clients of the respective brands.
Digital marketing is important to create awareness in various forms like info graphics ,images, videos, audios and many other forms. It is helpful in making a good profit through online by using different platforms.
The digital marketing uses SEO, Analytics, content marketing ,social media ,email marketing ,etc. This digital marketing uses a lot of automation devices to make success and to bring profit to the worker.
Brand awareness in digital marketing is the process of creating identity of the brand through the online process. It helps to spread knowledge about the brand’s organization which is launched by them.
The one who promises to deliver the results given by the client through the brand owner like sales, leads on their brand, create awareness to the audience
When the promotions are done through each medium available like social media, pay per click, SEO, content marketing, video marketing and more.
It is a continuous process to maintain the visibility of the brand on the website on search engines like Google. It costs lot of time and money. While you have a very short time then SEO agency can help to optimize the website through the following process.
- Keyword research
- Competition analysis
- Identify pages
- On page optimization
- Content creation for
- Off page Optimization
- Track performance
SEO stands for Search Engine Optimization. SEO focuses on the ranking of the website keywords which drives organic traffic on the website.
The Digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages which is done by paying for advertisements on the websites.
The increase in the marketing messages and contents has resulted in the customers to spare hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the others and can increase the customers’ engagement.
The internet in India alone has millions of users and thus the amount of your target audience will be online. The Digital marketing is increasing day by day which helps to reach the target audience at any given point of time.
Approaching the customer’s interest on the sales on the company’s sale is a wrong way of marketing. The approach must be to grab customers’ interest.
The marketer has to have a steady flow of contents on the channels of the brand.
Websites that are not updated for long terms are not likely to perform well on any useful digital marketing objectives. Even if a static website is technically qualified as a website it can hardly work as just a digital brochure which cannot have any leads further.
Personal branding is the process of using online or offline marketing individually. Digital marketing has helped to create an importance on personal branding for any type of products.
The best way to grow an email subscriber list is by offering the audience an incentive in exchange of signing up and receiving emails which will be available on the website in the social media pages which helps to grow leads on the website drastically.
A content that is seen valuable to the audience on the video, website, or even in an application form which is attractive for the particular customer for which they are ready to give their email address in order to get it.
- Search engine marketing service
- Conversion rate optimization marketing service
- Mobile app marketing service
- Digital strategy marketing service
- Account based marketing service
- Copywriting marketing service
- Voice search optimization marketing service
- Geofencing advertising marketing service
ABOUT DIGITAL MARKETING
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- Art Digital marketing
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- Technology Digital marketing
- Twitter Digital marketing
- Web Digital marketing
- Web Development Digital marketing
- Intensive Website Analysis
- Backlinks Analysis
- Competitor Analysis
- Website Modification Consulting
- Duplicate Content Check
- Google Penalty Check
- Initial Rank Report
- W3C Validation Check
- Search Engine Optimization (SEO)
- Technical SEO
- Custom Website Design
- Video Production
- Amazon Marketing Services (AMS)
- Email Marketing
- Franchise SEO
- Link Building
- Social Media Marketing
- Content Writing
- ECommerce Marketing
- ECommerce Web Design
- Local SEO
- Web Design Development
- Pay Per Click (PPC) Management
- Online Reputation Management (ORM)
- Conversion Rate Optimization (CRO)
- Web Hosting
- Online Reputation Management
- Mobile Advertising
- Content marketing
- Email marketing
- App and web analytics
- Digital strategy
- Product and service launch
- Digital Marketing Services
- Brand Consultancy
- Website Design Services
- Web Hosting & Domain Registration in India
- Dynamic Website Development
- Website Redesign Service
- Website Maintenance Service
- AMC & IT Support
- Ecommerce Website Design Services
- SSL Certificate (HTTPS)
- Content Writing
- Complete Email Service
- G Suite Services
- Microsoft Office 365 Email Services
- Zoho Email Services
- ERP Bangalore
- Custom Web Application Development
- Mobile App Development and Services
- Android Application Development
- iOS Application Development
- Windows Application Development