Table of Contents

DIGITAL MARKETING AND DIGITAL MARKETING SERVICES

Digital marketing is the process of marketing products in the form of Adds through online media such as twitter, face book, or any other search engine websites like Google, yahoo in video, image, info graphics, audio or mail format.  Digital Marketing is carried on through online with the help of electronic device.  This will be a major help for the brand holder to sell the products and customers to buy it by bringing awareness on the products.  Digital Marketing must be done by the following procedure called who, what, why and how format. Digital Marketing is a statergical way of marketing products to the customers .Digital Marketing does marketing in all forms of business type.

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DIGITAL MARKETING AND DIGITAL MARKETING SERVICES

Digital marketing is the process of marketing products in the form of Adds through online media such as twitter, face book, or any other search engine websites like Google, yahoo in video, image, info graphics, audio or mail format.  Digital Marketing is carried on through online with the help of electronic device.  This will be a major help for the brand holder to sell the products and customers to buy it by bringing awareness on the products.  Digital Marketing must be done by the following procedure called who, what, why and how format. Digital Marketing is a statergical way of marketing products to the customers .Digital Marketing does marketing in all forms of business type.

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TYPES OF DIGITAL MARKETING SERVICES

SEARCH ENGINE OPTIMIZATION

It is the process where the keywords put in the search engine helps to optimize the ranking for the searches for particular keyword which in turn helps in the development of the website. There are 3 types of Search Engine Optimization:

On page SEO

This on page SEO is that optimizes the website while the reader is on the page inside of the search engine finding their search volume and meaning. On this on page we can also interact with the readers by answering their questions or by reviewing their comments.

Off page SEO

This off page SEO is that optimizes the website while the reader is not on the page in the search engine but on the page outside the search engine as URL links, code links or by any other means of interaction outside the respective webpage which helps in optimization of the website.

Technical SEO

This Technical SEO is that optimizes the website’s backend how the back ends are coded through structured data, image compression, CSS file. These are the types of technical SEO which helps in increasing the website loading speed. This is an important factor for certain search engines for their optimization.

CONTENT MARKETING

Content marketing is the process of marketing by creating, publishing and distributing content to target audience online in order to attract customers and create awareness among people to get engaged in the product online sales. Content Marketing has written content related to the brand or the product which is marketed among people online including images, info graphics and other forms of information.

SOCIAL MEDIA MARKETING

This is the means of marketing products online through the form of social media such as facebook, instagram, twitter, linkedin, whatsapp. Where in this social media the products are introduced in the way in the media in the form of messaging adds .In social media the information or the add which is on the media will be passed from one to the other which helps in spreading the information of the content to the population.

EMAIL MARKETING

The process of marketing products by sending mails to the consumers. This is a way of communication with the audience by promoting content , discounts ,events in the mail in the form of welcome mail ,subscription mail, questioning mail, tips mail, follow up mails to the audience. This creates an enthusiasm in the audience to buy the products.

INSTANT MESSAGING MARKETING

Instant Messaging marketing helps the brands to simply send messages to the audience directly. The main goals of instant messaging is to allow the brand to build two way personal communication with their audience by sending adds and messages. In case of instant messaging in apps like WhatsApp, the response time is relatively shorter.

TV AND RADIO MARKETING

Television and Radio Marketing are the two traditional forms of marketing media known as broadcasting where in which we can produce commercial adds on TV and Radio stations. Radio is the most cheapest option for a company to offer a number of advertisements to publish. TV advertisement is the largest form of broadcasting to create awareness among the people.

PAY PER CLICK

Pay Per Click is the method to drive traffic on to the website where the consumer has to pay per click to the publisher every time when clicked on the add. This is a way of getting income to the brand owner from the audience. There are some website apps where it has pay per click policy they are : Fcebook, Linkedin, Twitter.

AFFILIATED MARKETING

It is a form of marketing which is based on the performance of the particular add channel which will be promoted by any website owner into his website. This affiliated marketing includes adds like videos, images or any other means of advertisement to pay for the owner of the website who has accepted their adds to be put in their website for the brand publicity.

AUTOMATION MARKETING

Automation marketing is the form of device using a device that automatically uploads the marketing operations on the mail or on the social media which has to be done repeatedly many times can be done by the device or manually. The device can track or either can report news to the audience for marketing the products.

DIGITAL MARKETING IN BUSINESS

Traditional marketing s basically the banner adds, phone communication, live marketing nothing but physically selling products. Here all the products and interaction with the customers is through offline.In Digital Marketing the way of interaction is through online by the means of phone or computer with using the social media apps or through the websites the products or the brands are published by creating content about the brand.Digital Marketing creates a competition among the sellers which further helps in SEO rankings and development of the brands.Digital Marketing helps in making a strategical movement on making a more capable and creative product by the effective interaction with the customers by experimenting through digital marketing which helps the brand holder to achieve his goal in the business.

THE 5 Ds OF DIGITAL MARKETING

The main importance of digital marketing for the future of its interactive business, it is good to be sufficient on the target of the audience need to manage them in the right way. Digital marketing nowadays has many ways to publish the content in the website or mails or by any other means. The five D’s are the opportunities for the brand owners to interact with the customers and know about their expectations in their brands.

DIGITAL DEVICES

Audience meet an experience on brands as they interact with websites, mobile apps  through the combination of devices such as smartphones, tablets, desktop computers, TVs and gaming devices.

DIGITAL TECHNOLOGY

The Digital marketing technology that uses the business in creating the awareness and experience through the websites and mobile apps to store business interaction and email activities.

DIGITAL DATA

The businesses that collects the audiences’ profiles and their interactions with businesses which is digitally marketed are now protected by the law in many countries.

DIGITAL PLATFORM

The interactions on the devices through the browser, apps on the platforms services such as Facebook, Instagram, Google, YouTube, Twitter and LinkedIn.

DIGITAL MEDIA

Differently paid, owned and earned communication channels for reaching and engaging audiences through messages on mail and advertisements in the websites and social media.

HOW DIGITAL MARKETING IS CREATED ?

AWARENESS

Blog posts

The method of increasing the organic traffic between a strong SEO and a keyword.

Info graphics

They increase the chance of being found through social media when people share the content.

Videos

It is also very shareable way that can help the brand to be getting found by the audience on hosting them on platforms like YouTube.

CONSIDERATION

EBooks

The EBooks are generally competitive than a blog post or info graphic which means the audience are more likely to exchange their information.

Research reports

The high value content which is the lead for generation. Research reports and news data of the channel is a major object that bring about the awareness in the media.

Webinars

The most detailed and interactive form of content which is an effective means of consideration stage as they offer more effective content than a blog post or short video.

DESICION

Case studies

Case study on the website are an effective form of content for those who are ready to purchase, it induces a positive influence on the decision.

Testimonials

While if the case study does not suit the business, testimonials on website is a good alternative. We can take a picture of the product and upload on the website which will help the consumers to contribute.

HOW TO EXECUTE PROPER DIGITAL MARKETING SERVICE ?

  • Set goals on what achievements you want.
  • Satisfy your audiences’ requirements on the product.
  • Make a budget for the respective channel.
  • Balance on the paying or free digital channels’ strategies.
  • Speed up the digital aspects of the mobile.
  • Do keyword research on the channel content.
  • Repeat the procedure based on your analytical measure.
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SEO SERVICE
PACKAGES
Basic Bronze Silver Gold Platinum
Initial Website Review and Analysis 8 Keywords Initial Website Review and Analysis +12 Keywords Initial Website Review and Analysis + 15 Keywords Initial Website Review and Analysis+ 20 Keywords Initial Website Review and Analysis +25 Keywords
Intensive Website Analysis Intensive Website Analysis Intensive Website Analysis Intensive Website Analysis Intensive Website Analysis
Google Penalty Check competitor Analysis Backlinks Analysis Backlinks Analysis Backlinks Analysis
Google Penalty Check Competitor Analysis Competitor Analysis Competitor Analysis
Initial Rank Report Website Modification Consulting Website Modification Consulting Website Modification Consulting
Duplicate Content Check Duplicate Content Check Duplicate Content Check
Google Penalty Check Google Penalty Check Google Penalty Check
Initial Rank Report Initial Rank Report Initial Rank Report
W3C Validation Check** W3C Validation Check** W3C Validation Check**
On Site Optimization On Site Optimization On Site Optimization On Site Optimization On Site Optimization
Keywords Research and Analysis Keywords Research and Analysis Keywords Research and Analysis Keywords Research and Analysis Keywords Research and Analysis
Dealing with Duplicate Issues Dealing with Duplicate Issues Dealing with Duplicate Issues Dealing with Duplicate Issues Dealing with Duplicate Issues
Optimizing Title/Meta Tags Optimizing Title/Meta Tags Optimizing Title/Meta Tags Optimizing Title/Meta Tags Optimizing Title/Meta Tags
Canonicalization Canonicalization Canonicalization Canonicalization Canonicalization
Image Optimization Image Optimization Image Optimization Image Optimization Image Optimization
SEO-Friendly URLs Optimization SEO-Friendly URLs Optimization SEO-Friendly URLs Optimization SEO-Friendly URLs Optimization SEO-Friendly URLs Optimization
Header Tag Optimization Header Tag Optimization Header Tag Optimization Header Tag Optimization Header Tag Optimization
Web Content Optimization Web Content Optimization Web Content Optimization Web Content Optimization Web Content Optimization
Anchor Tag Optimization Anchor Tag Optimization Anchor Tag Optimization Anchor Tag Optimization Anchor Tag Optimization
PageSpeed Optimization PageSpeed Optimization PageSpeed Optimization PageSpeed Optimization PageSpeed Optimization
Google Webmaster Tools Google Webmaster Tools Google & Bing Webmaster Tools Blog Page Creation Blog Page Creation
Google Analytics Tracking Code Installation Google Analytics Tracking Code Installation Google Analytics Tracking Code Installation Google/Bing Webmaster Tools Google/Bing Webmaster Tools
XML Sitemaps Creation & Submission XML Sitemaps Creation & Submission Google Business Page Creation Google Analytics Tracking Code Installation Google Analytics Tracking Code Installation
Optimizing Robots.txt Optimizing Robots.txt XML Sitemaps Creation & Submission Google Business Page Creation Google Business Page Creation
URLs Redirection Check URLs Redirection Check Optimizing Robots.txt XML Sitemaps Creation & Submission Bing Business Page Creation
***Google Business Page Creation ***Google Business Page Creation URLs Redirection Check Optimizing Robots.txt XML Sitemaps Creation & Submission
Structured Data Implementation URLs Redirection Check Optimizing Robots.txt
Creation of New Landing Pages (If needed) Structured Data Implementation URLs Redirection Check
Creation of New Landing Pages (If needed) Structured Data Implementation
Hyperlinks Optimization Creation of New Landing Pages (If needed)
Hyperlinks Optimization
Off Site Optimization Off Site Optimization Off Site Optimization Off Site Optimization Off Site Optimization
Search Engine Submission Search Engine Submission Search Engine Submission Search Engine Submission Search Engine Submission
Social Bookmarking Social Bookmarking Social Bookmarking Social Bookmarking Social Bookmarking
Business Listing Business Listing Business Listing Business Listing Business Listing
Profile Creation Profile Creation Profile Creation Profile Creation Profile Creation
Article Submission Article Submission Article Submission Article Submission Article Submission
Article Social Bookmarking Article Social Bookmarking Article Social Bookmarking Article Social Bookmarking Article Social Bookmarking
Blog Submission Blog Submission Blog Submission Blog Submission Blog Submission
Blog Post Social Bookmarking Blog Post Social Bookmarking Blog Post Social Bookmarking Blog Post Social Bookmarking Blog Post Social Bookmarking
Classified Ads Posting Press Release Submission Press Release Submission Web Blog Indexing Web Blog Indexing
Blog URLs Submission Press Release Post Social Bookmarking Press Release Post Social Bookmarking Web Blog Social Bookmarking Web Blog Social Bookmarking
Article URLs Submission Classified Ads Posting Classified Ads Posting Press Release Submission Press Release Submission
Question/Answer Blog URLs Submission Blog URLs Submission Press Release Post Social Bookmarking Press Release Post Social Bookmarking
Social Sharing Article URLs Submission Article URLs Submission PDF Submission PDF Submission
Image Sharing Press Releases URLs Submission Press Releases URLs Submission Classified Ads Posting Classified Ads Posting
Question/Answer Question/Answer Blog URLs Submission Blog URLs Submission
Social Sharing Social Sharing Article URLs Submission Article URLs Submission
Image Sharing Image Sharing Press Releases URLs Submission Press Releases URLs Submission
PDF URLs Submission PDF URLs Submission
Question/Answer Question/Answer
Social Sharing Social Sharing
Image Sharing Image Sharing
Video Submission (If Video Provided By Client) Video Creation & Submission
Video Sharing Video Sharing
Client Communication And Reporting Client Communication And Reporting Client Communication And Reporting Client Communication And Reporting Client Communication And Reporting
Monthly Search Engine Rank Report Monthly Search Engine Rank Report Monthly Search Engine Rank Report Bi-weekly Search Engine Rank Report Bi-weekly Search Engine Rank Report
Monthly SEO Reports Monthly SEO Reports Bi-weekly SEO Reports Bi-weekly SEO Reports Bi-weekly SEO Reports
Monthly Google Analytics Report Monthly Google Analytics Report Monthly Google Analytics Report Bi-weekly Google Analytics Report Bi-weekly Google Analytics Report
Customer Support (Email, Chat & Telephone) Customer Support (Email, Chat & Telephone) Customer Support (Email, Chat & Telephone) Customer Support (Email, Chat & Telephone) Customer Support (Email, Chat & Telephone)
Basic Bronze Silver Gold Platinum

FAQS

Digital marketing consists of all marketing that use electronic devices or the internet. Businesses take in charge on digital channels such as search engines, social media, email, and other websites to connect with all possible customers to bring awareness.

  • Search engine optimization marketing
  • Content marketing
  • Social media marketing
  • Email marketing
  • Pay per click advertising
  • Affiliated marketing
  • Automation marketing
  • TV and Radio marketing
  • Instant message marketing

Awareness, Consideration and Decision are the three strategies to make a good digital marketing.

Digital Marketers earn for about 3 lakhs to 4 lakhs per annum in India. They are responsible for all the digital marketing with the contact of the customers and the clients of the respective brands.

Digital marketing is important to create awareness in various forms like info graphics ,images, videos, audios and many other forms. It is helpful in making a good profit through online by using different platforms.

The digital marketing uses SEO, Analytics, content marketing ,social media ,email marketing ,etc. This digital marketing uses a lot of automation devices to make success and to bring profit to the worker.

Brand awareness in digital marketing is the process of creating identity of the brand through the online process. It helps to spread knowledge about the brand’s organization which is launched by them.

The one who promises to deliver the results given by the client through the brand owner like sales, leads on their brand, create awareness to the audience.

When the promotions are done through each medium available like social media, pay per click, SEO, content marketing, video marketing and more.

It is a continuous process to maintain the visibility of the brand on the website on search engines like Google. It costs lot of time and money. While you have a very short time then SEO agency can help to optimize the website through the following process.

  • Keyword research
  • Competition analysis
  • Identify pages
  • On page optimization
  • Content creation for
  • Off page Optimization
  • Track performance

SEO stands for Search Engine Optimization. SEO focuses on the ranking of the website keywords which drives organic traffic on the website.

The Digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages which is done by paying for advertisements on the websites.

The increase in the marketing messages and contents has resulted in the customers to spare hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the others and can increase the customers’ engagement.

The internet in India alone has millions of users and thus the amount of your target audience will be online. The Digital marketing is increasing day by day which helps to reach the target audience at any given point of time.

Approaching the customer’s interest on the sales on the company’s sale is a wrong way of marketing. The approach must be to grab customers’ interest.
The marketer has to have a steady flow of contents on the channels of the brand.

Websites that are not updated for long terms are not likely to perform well on any useful digital marketing objectives. Even if a static website is technically qualified as a website it can hardly work as just a digital brochure which cannot have any leads further.

Personal branding is the process of using online or offline marketing individually. Digital marketing has helped to create an importance on personal branding for any type of products.

The best way to grow an email subscriber list is by offering the audience an incentive in exchange of signing up and receiving emails which will be available on the website in the social media pages which helps to grow leads on the website drastically.

A content that is seen valuable to the audience on the video, website, or even in an application form which is attractive for the particular customer for which they are ready to give their email address in order to get it.

  • Search engine marketing service
  • Conversion rate optimization marketing service
  • Mobile app marketing service
  • Digital strategy marketing service
  • Account based marketing service
  • Copywriting marketing service
  • Voice search optimization marketing service
  • Geofencing advertising marketing service

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