Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.

Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.

Organic SEO refers to the method that all the procedures for search engine optimization are followed by the proper method of taking position on the search result. Organic SEO can be achieved by methods mainly depend on the relevant of the content they offer.

Some of the benefits of organic SEO include:

  • Optimizing the Web page with relevant content
  • Spreading links pointing to the content
  • Incorporating Meta tags and other types of tag attributes
  • Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
  • Again, due to the content relevancy, the search engine results will last longer.
  • Builds greater trust among the users
  • Very cost-effective when compared to paid listings

The difference between Organic and Paid Search results

When a search engine returns its search results, it gives you two types:

Organic SEO : Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Paid SEO : Paid results are basically advertisements the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

Echopx Technologies follows all the white hat techniques of Digital Marketing (SEO) this helps you in resulting the genuine or the organic results on search engines which will fetch you the genuine leads or clients or customers for your business without any hurdles.

Why you need to choose our organic SEO?

  • We provide SEO Audit : We will analyze URL structure, Schema mark-up, HTML code, Meta data, content and layout, then providing specific SEO recommendations with some detailed examples of changes to be made.
  • We provide SEO bump : If you need to see significant results as quickly as possible. We will provide the best and most convenient blend of on page and off page optimization for up to six pages.
  • We provide Basic SEO Package : Ideal for small business
  • We provide Advanced SEO Package : Ideal for regional business
  • We provide Comprehensive SEO Package : Ideal for international markets and highly competitive areas
  • We provide Tracking/Analytics
  • Goals and Events: individual site user actions will be tracked each month through conversion tracking, showing a clear picture of progress


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