Ecommerce SEO & Online Store Visibility
Ecommerce Search Engine Optimisation for Online Stores
Make it easier for customers to discover the products, categories and information that matter.
EchoPx brings an ecommerce development perspective to ecommerce search engine optimisation, combining practical website foundations with business-focused digital marketing considerations.
Whether your store is being built, redesigned or refined, ecommerce SEO planning helps align its structure, content and shopping experience with the way customers search. Start with an online store that is clear to navigate, useful to visitors and prepared for ongoing optimisation.
- Ecommerce SEO discovery and website review
- Ecommerce keyword research and page mapping
- Category page SEO
- Product page SEO
- On-page ecommerce SEO
- Technical SEO considerations
- Mobile shopping experience
- Internal linking
- Content planning
- Measurement and refinement
- Custom ecommerce website design and development
Talk to EchoPx about the visibility of your online store
19+
Years of experience
1500+
Clients
1700+
Projects
Rajajinagar
Bengaluru office
Search foundation
Give Your Ecommerce Website a Stronger Search Foundation
Ecommerce search engine optimisation is the practice of improving an online store so search engines can understand relevant pages and people can find useful results when they search for products. It is not limited to inserting keywords into product descriptions. Successful planning considers the relationship between site architecture, category pages, product detail pages, technical accessibility and the overall buying journey.
An online store can offer a well-designed catalogue yet remain difficult to discover when category labels are unclear, important pages are disconnected, or similar product descriptions provide little unique context. Addressing those challenges begins with understanding what customers search for and what they need when they land on a page.
What ecommerce SEO planning considers
- Site architecture
- Category pages
- Product detail pages
- Technical accessibility
- The overall buying journey
Our perspective
Where EchoPx Fits in Ecommerce SEO
EchoPx primarily designs and develops custom ecommerce websites, with digital marketing as a supporting service. That connection is relevant to SEO: decisions about catalogue management, product variations, page templates, navigation and responsive UI can shape how effectively a store communicates its products to shoppers and search engines.
Our focus is not a promise of instant rankings. It is a considered discussion of the website, content and development decisions that can support organic visibility over time. The appropriate scope depends on the store's existing condition, catalogue size, business goals and the work identified during assessment.
Website decisions that shape SEO
- Catalogue management
- Product variations
- Page templates
- Navigation
- Responsive UI
- Content fields editors can maintain
Why it matters
Why Ecommerce SEO Matters for Growing Online Stores
People use search at different moments in the buying journey. Some know the exact product they want; others compare features, browse categories or research which type of product suits them. An ecommerce SEO strategy aims to place helpful pages in front of these different searches, rather than relying on a single homepage to represent the entire store.
SEO works alongside usability. Relevant category names, descriptive page titles, clear product details, accessible navigation and mobile-friendly interfaces serve real shoppers first. Those qualities also make a website easier to maintain and understand as inventory changes.
Search moments in the buying journey
- Searching for an exact product
- Comparing features
- Browsing categories
- Researching product types
- Returning to a known product
Organic search
Organic Visibility and Your Wider Marketing
Search visibility can introduce your catalogue to people who have not yet encountered the business. It can also help existing customers return to relevant product or category pages more directly.
Unlike paid campaigns, organic search does not require a payment for each click, although planning, content work, development and ongoing maintenance still require investment.
What organic search can help with
- Introducing the catalogue to new visitors
- Bringing customers back to relevant pages
- Reducing reliance on a single homepage
- Supporting longer-term organic visibility
Business challenges
Common Business Challenges in Ecommerce Search Optimisation
Five problems that often hold an online store back in search, and what an improvement plan looks at.
Products That Are Difficult to Find
If a product appears only through internal search or several clicks below the homepage, visitors may struggle to locate it. When planning ecommerce website SEO, review whether important product ranges have meaningful landing pages, whether navigation labels use understandable language and whether relevant products are connected to the right categories.
Thin or Repeated Product Information
Large catalogues can contain similar titles, copied descriptions, repeated specifications or sparse pages that do not answer buyer questions. An effective improvement plan identifies where unique product descriptions, attributes, imagery and contextual guidance would make a difference.
Unclear Categories and Search Intent
A category page may target a very broad expression while its visitors want specific options, pricing information or use-case guidance. Ecommerce keyword research provides a basis for mapping relevant themes to category pages, product pages and supporting educational content.
Technical Friction and Mobile Experience
Navigation patterns, slow-loading visual assets, confusing URLs or pages that search engines cannot reliably access may constrain discoverability. Mobile shoppers need readable information, obvious product choices and a manageable path to cart and checkout.
Difficulty Prioritising Improvements
Not every issue deserves the same attention. Without a sequence of priorities, teams can spend time editing low-impact details while important catalogue or structural problems remain. An ecommerce SEO roadmap should distinguish foundational work from content improvements.
Prioritising work
Building an Ecommerce SEO Roadmap
An ecommerce SEO roadmap should distinguish foundational work from content improvements, identify dependencies and set realistic measures for reviewing progress.
Foundational work
- Category structure and navigation
- Page templates and content fields
- Technical accessibility of important pages
- URL, redirect and duplicate handling
- Mobile shopping path to cart and checkout
Content improvements
- Unique product descriptions
- Useful category introductions
- Clear page titles and headings
- Supporting buyer guidance
- Contextual internal links
Our approach
The EchoPx Approach: Search-Aware Ecommerce Website Foundations
EchoPx is a custom ecommerce website design and development company. For businesses exploring SEO for ecommerce websites, the most relevant starting point is the relationship between the store's technology, catalogue and customer journey. Ecommerce SEO is therefore considered in the context of the website itself, not as an isolated collection of keywords.
Digital marketing support is part of EchoPx's wider service offering. Specific SEO deliverables, such as audits, keyword mapping, technical remediation or ongoing reporting, are agreed during consultation rather than presumed to be included in every development project or package. A sensible engagement begins by learning about your business, target customers, products and existing website.
Store capabilities that shape SEO
- Product and category management
- Attributes and variations
- Listing and detail pages
- Search
- CMS pages
- Theme customisation
- Customer accounts
- Checkout
- Orders
- Shipping
- Payments
SEO areas
Ecommerce SEO Areas to Consider: Pages and Content
Six areas that shape how products, categories and supporting content are found and understood.
Ecommerce SEO Discovery and Website Review
An initial review can examine the purpose of the store, existing product and category structure, priority audiences and areas where visitors may encounter friction. The outcome should be an agreed set of opportunities rather than a promise of specific search positions.
Ecommerce Keyword Research and Page Mapping
The objective is to understand product-level, category-level and informational search intent. Keyword mapping helps prevent several pages from competing for the same intention.
Category Page SEO and Catalogue Structure
Descriptive headings, useful introductions and logical grouping can give a category page a clear role. Category descriptions should answer real selection questions without obstructing product browsing.
Product Page SEO and Useful Content
Individual product pages should communicate what the item is, its relevant attributes, variations and information needed for a purchase decision. The right treatment depends on the product information available.
On-Page Ecommerce SEO
Titles, headings, descriptions, URLs, internal links and image descriptions work together to communicate page purpose, while every page stays readable and avoids repeating the same keyword unnaturally.
Content Planning for Ecommerce Buyers
Supporting content can explain product types, selection factors, common questions, sizing or use cases, helping research-stage visitors and directing them toward suitable categories or products.
More SEO areas
Ecommerce SEO Areas to Consider: Technical and Ongoing
Four areas that keep the store accessible, usable and improving over time.
Technical Ecommerce SEO Considerations
A technical review may consider indexability, crawl paths, redirects, canonical handling, duplicate URLs, XML sitemaps and performance. Not all checks are included automatically.
Mobile and Responsive Shopping Experience
People need to browse products, read information and complete key steps on smaller screens, without search-readiness coming at the expense of usability.
Internal Linking and Product Discovery
Links among related categories, products and helpful information can guide customers toward relevant choices through contextual relationships.
Measurement and Ongoing Refinement
Organic visibility changes with the market, website updates and search behaviour, so useful indicators and reporting methods are agreed as part of scope.
Keyword research
Matching Search Intent to the Right Store Page
Ecommerce keyword research works best when each type of search is mapped to the page that can answer it, with overlap between pages managed carefully.
SEO audit
What an Ecommerce SEO Audit Can Examine
An ecommerce SEO audit is a structured review of the store before changes are planned. It looks at what the store is for, how products and categories are organised, who the priority audiences are and where visitors may meet friction.
The value of an audit is a clear, agreed list of opportunities, not a promise of positions. Which checks are included should be confirmed before the review begins.
An audit can look at
- The purpose of the store
- Product and category structure
- Priority audiences
- Areas of visitor friction
- Important pages and how they connect
- Technical accessibility
Category pages
Ecommerce Category Page SEO Checklist
Use this checklist to give each category page a clear role for shoppers and search engines.
- A descriptive heading that matches how customers name the range.
- A useful introduction that answers real selection questions.
- Logical grouping of products within the category.
- Clear links to related and more specific categories.
- Category descriptions that do not obstruct product browsing.
- A distinct purpose that does not overlap with other pages.
Product pages
Product Page Optimisation Checklist
Use this checklist when reviewing product pages for usefulness and clarity.
- States clearly what the item is.
- Lists the relevant attributes and variations.
- Includes the information needed for a purchase decision.
- Uses an accurate, unique description rather than copied text.
- Has a clear page title and heading.
- Uses suitable images with descriptive image text.
- Links to related products and the parent category.
- Avoids repeating the same keyword unnaturally.
On-page SEO
On-Page Elements That Communicate Page Purpose
Each on-page element plays a small part in telling shoppers and search engines what a page is about.
Page titles
Summarise the page in a way that matches what customers search for.
Headings
Give the page a clear structure that is easy to scan.
Descriptions
Explain the product or category in useful, readable language.
URLs
Stay short, readable and consistent across the catalogue.
Internal links
Connect related categories, products and helpful information.
Image descriptions
Describe product images accurately for accessibility and context.
Technical SEO
Ecommerce Technical SEO Considerations
A technical review depends on how the store actually functions. These are common areas it may consider; which ones apply is agreed during scoping.
- Indexability of important pages.
- Crawl paths through categories and products.
- Redirect consistency when URLs change.
- Canonical handling for similar pages.
- Duplicate URLs created by filters or variations.
- XML sitemaps that reflect the live catalogue.
- Website performance and slow-loading visual assets.
- Changing stock and discontinued products.
Mobile usability
Mobile Usability and the Shopping Journey
Mobile shoppers need readable information, obvious product choices and a manageable path to cart and checkout.
An SEO review should consider these practical usability needs alongside technical recommendations, so the store stays easy to use on smaller screens.
What mobile shoppers need
- Readable product information
- Obvious product choices
- Clear navigation
- Manageable product details
- A simple path to cart and checkout
Internal linking
Internal Linking for Product Discovery
Internal linking connects related categories, products and helpful information so customers can move toward relevant choices.
The emphasis should be on contextual relationships rather than adding large numbers of repetitive links purely for search engines.
Useful internal links
- Category to sub-category
- Category to product
- Product to related product
- Product to parent category
- Guide to category
- FAQ to product
Content strategy
SEO Content Strategy for Ecommerce Buyers
An SEO content strategy for an online store supports research-stage visitors as well as ready-to-buy shoppers.
Supporting content can explain product types, selection factors, common questions, sizing or use cases where relevant to the catalogue, and should lead naturally toward suitable categories or products.
Supporting content can cover
- Product types
- Selection factors
- Common questions
- Sizing
- Use cases
- Care and usage
Measurement
Measurement and Ongoing Improvement
Organic visibility changes with the market, website updates and search behaviour, so ecommerce SEO is a process of ongoing improvement rather than a one-time task.
Businesses benefit from reviewing meaningful indicators rather than reacting to normal ranking fluctuations. Reporting methods should be agreed as part of scope.
Meaningful indicators to review
- Visibility for relevant queries
- Organic landing-page engagement
- Enquiry or purchase actions
- Pages that need the next round of work
Design and development
How Ecommerce Website Design and Development Supports SEO
Search optimisation frequently intersects with decisions made long before a page is published. During ecommerce development, teams establish how products are organised, which content fields editors can maintain, how pages relate to one another and how shoppers move through the store.
Shopping cart, wishlist, checkout, payment integration, order management and shipping are core ecommerce functionalities. Their primary role is to support the shopping journey, not to manipulate search results, but an understandable customer experience should remain central when deciding how organic visitors move from discovery to purchase.
A newly planned store
- Early conversations about product taxonomy
- Clear purpose for each page
- Content requirements defined before launch
- Fewer expensive revisions later
An existing store
- A phased improvement plan
- Content and structure changes first
- Development changes where needed
- Direction based on what the business can sustain
Store features
Ecommerce Store Features That Shape Search Visibility
EchoPx ecommerce solutions include these areas. Planned well, they give a clearer foundation for search-aware pages.
Six steps
A Practical Ecommerce SEO Planning Process
Six steps from understanding the catalogue to reviewing outcomes.
Understand the Business and Catalogue
Clarify the products, customer groups, business priorities and current online store setup. Identify high-value product ranges and the questions shoppers need answered.
Review Website Structure and Search Intent
Assess how current categories and pages correspond to customer searches. Identify ambiguous navigation, overlapping page purposes and missing information.
Agree Priorities and Scope
Separate content changes from technical or development tasks. Confirm responsibilities, dependencies, source information and which deliverables fall within the project.
Prepare Page-Level Recommendations
Where appropriate, define page headings, title themes, content requirements, internal link opportunities and category or product information improvements.
Coordinate Website Implementation
Implement agreed adjustments within the site's design, content and development constraints, preserving usability and core store operations.
Review Outcomes and Plan Iterations
Revisit page performance and user feedback after changes have had time to be observed, then refine the next priorities.
Potential benefits
Potential Benefits of a Search-Aware Ecommerce Website
What a search-aware approach can aim for.
- Clearer routes from search queries to relevant product and category pages.
- More useful descriptions and navigation that help buyers assess their options.
- A more maintainable content structure as products and categories evolve.
- Better alignment between ecommerce development, UX and digital marketing decisions.
- An opportunity to attract relevant organic visitors without paying for each organic click.
- A practical basis for identifying, prioritising and reviewing future improvements.
These are objectives and potential benefits, not promises. Search results depend on factors beyond a website provider's control, including relevance, competition, search engine systems and the quality of implementation.
Business models
Ecommerce SEO for Different Business Models
The same principles apply across stores, but the emphasis changes with the business model.
Business-to-Consumer Online Stores
Consumer-facing stores often need distinct category paths, useful product comparisons and direct answers to practical buying questions. Clear catalogue organisation and a simple mobile shopping journey are important considerations.
Business-to-Business Ecommerce Websites
Business buyers may need detailed specifications, repeat-purchase information and content that supports longer evaluation cycles. A B2B ecommerce SEO plan may give greater attention to technical product terminology and category clarity.
Growing Product Catalogues
As inventory expands, naming conventions, category ownership and content maintenance become more important. A planned system for attributes and descriptions helps avoid inconsistencies.
Established Stores Considering a Redesign
A redesign is an opportunity to improve navigation, but it also requires careful consideration of existing search visibility and the continuity of relevant content.
Redesign planning
Protecting Search Visibility During a Store Redesign
When a business updates its site, it should take stock of important URLs, high-value pages and customer pathways before changes go live.
Planning redirects and content continuity alongside the new design helps keep relevant pages discoverable while navigation improves.
Take stock before going live
- Important URLs
- High-value pages
- Customer pathways
- Redirects for changed URLs
- Continuity of relevant content
Before you start
What to Discuss Before Starting an Ecommerce SEO Project
An effective enquiry should establish whether the business needs a new ecommerce website, improvements to an existing store, or a defined digital marketing scope.
It also helps to agree which pages matter most, what access or information will be required, who maintains the product catalogue and how implementation will be reviewed. If the project requires particular audits, technical integrations or recurring reporting, confirm those items explicitly before work begins.
Useful things to share
- Your website URL
- Main product categories
- Primary markets
- Content constraints
- Current obstacles
- Pages that matter most
- Who maintains the catalogue
Questions to ask
Questions to Ask an Ecommerce SEO Provider
Avoid choosing a provider solely on labels such as "best ecommerce SEO company" or a promised position. Ask these questions instead.
Do you understand our ecommerce workflows and catalogue?
Can you explain each recommendation clearly?
Which deliverables are included in the agreed scope?
Who implements content and development changes?
What access and information will you need from us?
How will progress be reviewed and reported?
How will important pages be protected during changes?
How will the work fit our website's actual needs?
Glossary
Ecommerce SEO Terms Explained
Plain-language definitions of the SEO terms used on this page.
Search intent
What a person is trying to achieve with a search.
Keyword mapping
Assigning search themes to the page best able to answer them.
Category page
A page that groups related products into a range.
Product detail page
The page for a single product and its options.
Indexability
Whether a page can be included in search engine results.
Crawl path
The links search engines follow to reach pages.
Canonical handling
Signalling the preferred version of similar pages.
XML sitemap
A file listing the pages a site wants search engines to know about.
Internal link
A link from one page of the store to another.
Thin content
Pages with too little useful information for visitors.
Organic visibility
How often a store appears in unpaid search results.
SEO audit
A structured review of a site to find improvement opportunities.
Getting started
How to Get Started With EchoPx
Begin by phone, by email or through the enquiry form on this page.
Share your store
Send your online store URL or project requirements.
List your priorities
Note your important product categories and current visibility challenges.
Agree the scope
EchoPx discusses the website and digital marketing considerations relevant to your goals.
Search terms
Common Searches About Ecommerce SEO
People researching this topic search for ecommerce search engine optimisation, ecommerce search engine optimization, ecommerce SEO, ecommerce SEO services, SEO for ecommerce websites, ecommerce website SEO, online store SEO and shopping website SEO. This page explains how each of these relates to the structure, content and shopping experience of an online store.
More specific searches include ecommerce SEO strategy, ecommerce SEO roadmap, ecommerce SEO audit, ecommerce technical SEO, on-page ecommerce SEO, ecommerce product SEO, ecommerce category page SEO, product page optimisation, ecommerce keyword research, internal linking, SEO content strategy, mobile usability, organic visibility, ongoing improvement and B2B ecommerce SEO.
Why EchoPx
Why Choose EchoPx?
EchoPx places custom ecommerce website design and development at the centre of its business. This matters when SEO conversations reveal that a category structure, product template or customer pathway needs design or development attention, not just a content edit.
Rather than treating every catalogue alike, EchoPx encourages a discussion of the store's business model, product information, functional needs and priorities, with digital marketing support alongside website design and development.
The figures 19+ years, 1500+ clients and 1700+ projects describe the company overall and are not claims about ecommerce SEO campaign outcomes.
EchoPx in numbers
19+
Years of experience
1500+
Clients
1700+
Projects
Bengaluru
Rajajinagar office
Contact
Talk to EchoPx
Discuss your ecommerce SEO and website requirements by phone or email, or visit the EchoPx office in Rajajinagar, Bengaluru.
Address177, 19th Main Rd, A Block, Milk Colony, Rajajinagar, Bengaluru 560021
LandmarkNear Sri Shakti Devi Karumari Amman Temple
Phone+91 97399 66977
Emailinfo@echopx.com
Office hoursMonday to Friday 10am - 5pm, Saturday 10am - 2pm, Sunday closed
Related pages
Related Ecommerce Guides and Services
FAQ
Frequently Asked Questions About Ecommerce SEO
What is ecommerce search engine optimisation?
Ecommerce search engine optimisation is the process of improving an online store's pages, content, structure and technical accessibility so relevant products and categories can be discovered through organic search. It should serve shoppers as well as search engines.
How is ecommerce SEO different from general website SEO?
Ecommerce SEO places special emphasis on product listings, category pages, product variants, catalogue navigation and shopping-related search intent. Those store-specific elements add complexity beyond a typical informational website.
Does ecommerce SEO help a new online store?
Planning page structure, category names and useful product information before launch can provide a sounder starting point. It does not guarantee rankings or traffic, and ongoing refinement may still be needed.
Which pages should an ecommerce SEO strategy prioritise?
Priorities depend on business goals and current website conditions. Important category pages, commercially relevant product pages and helpful supporting information are common starting points after a site review.
Can product descriptions affect ecommerce website SEO?
Descriptions help visitors understand items and give pages relevant context. Clear, accurate and genuinely useful product information is preferable to duplicated text or repetitive keywords.
What is the role of technical SEO in an ecommerce website?
Technical considerations include whether appropriate pages are accessible, how URLs and redirects are managed, mobile usability and site performance. The correct fixes depend on the store's implementation.
Does EchoPx provide ecommerce SEO services?
EchoPx offers digital marketing as a supporting service alongside its primary custom ecommerce website design and development offering. Discuss specific ecommerce SEO tasks and deliverables with EchoPx so the project scope is clear.
Can EchoPx help with ecommerce website design and development?
Yes. Custom ecommerce website design and development is EchoPx's primary focus, including online store functionality such as product and category management, customer accounts, shopping cart, checkout, payments, orders and shipping.
Do I need to redesign my ecommerce store to improve SEO?
Not necessarily. Some sites benefit from improvements to existing content and structure, while others require development changes. A review should help identify the most appropriate direction.
How long does ecommerce SEO take?
There is no universal timeline. Search visibility depends on the website's starting point, the competitiveness of relevant searches, implementation quality and changes outside the site owner's control. Avoid fixed ranking deadlines.
Does EchoPx guarantee first-page rankings or sales growth?
No. Search positions and business outcomes are influenced by many factors, so it is better to agree on achievable work, clear responsibilities and a process for reviewing progress.
How can I get started with EchoPx?
Share your online store URL or project requirements, important product categories and current visibility challenges. EchoPx can discuss the ecommerce website and digital marketing considerations relevant to your goals.
What is ecommerce keyword research?
It is the process of understanding product-level, category-level and informational searches so each theme can be mapped to the page best able to answer it.
What is keyword mapping for an online store?
Keyword mapping assigns search themes to specific category, product or supporting pages, which helps prevent several pages from competing for the same intention.
What should a category page include for SEO?
A descriptive heading, a useful introduction, logical grouping of products and clear links to related categories, without obstructing product browsing.
What makes a product page useful for shoppers and search?
A clear statement of what the item is, its attributes and variations, an accurate unique description, a clear title, suitable images and the information needed for a purchase decision.
What does an ecommerce SEO audit look at?
An audit can review the purpose of the store, product and category structure, priority audiences, areas of visitor friction and technical accessibility. Which checks are included is agreed beforehand.
How does internal linking help an online store?
Contextual links between related categories, products and helpful information guide customers toward relevant choices and help connect important pages.
Does mobile usability matter for ecommerce SEO?
Yes. Mobile shoppers need readable information, obvious product choices and a manageable path to cart and checkout, so usability is reviewed alongside technical recommendations.
How should SEO be handled during a store redesign?
Take stock of important URLs, high-value pages and customer pathways before changes go live, and plan redirects and content continuity alongside the new design.
Is ecommerce SEO different for B2B and B2C stores?
The principles are similar, but consumer stores often focus on category paths and buying questions, while business buyers may need detailed specifications and content for longer evaluation cycles.
How should ecommerce SEO progress be measured?
Review meaningful indicators such as visibility for relevant queries, organic landing-page engagement and enquiry or purchase actions, using reporting methods agreed as part of scope.
Are SEO deliverables included in every EchoPx development project?
No. Specific SEO deliverables such as audits, keyword mapping, technical remediation or ongoing reporting are agreed during consultation rather than included automatically.
How do I choose an ecommerce SEO provider?
Look beyond labels and promised positions. Ask whether the provider understands your ecommerce workflows, explains recommendations clearly and defines work that fits your website's needs.
How do filters and product variations affect ecommerce SEO?
They can create many similar URLs, so canonical handling, duplicate URL management and crawl paths need careful planning based on how the store actually works.
Should every product have a unique description?
Where possible. Unique, accurate descriptions are more useful than copied text or repeated specifications, and priorities can be set by commercial relevance and customer questions.
Does organic search replace paid campaigns?
Not necessarily. Organic search does not require a payment for each click, but planning, content work, development and maintenance still require investment, and many stores use both.
What is an ecommerce SEO roadmap?
A sequence of priorities that separates foundational work from content improvements, identifies dependencies and sets realistic measures for reviewing progress.
Where is the EchoPx office?
EchoPx is located at 177, 19th Main Rd, A Block, Milk Colony, Rajajinagar, Bengaluru 560021, near Sri Shakti Devi Karumari Amman Temple.
What are the EchoPx office hours?
Monday to Friday 10am to 5pm and Saturday 10am to 2pm. The office is closed on Sunday.
How can I contact EchoPx about ecommerce SEO?
Call +91 97399 66977, email info@echopx.com or use the enquiry form on this page to share your requirements.
Next step
Build an Ecommerce Store That Is Easier to Discover and Use
Your online store should help customers find the right products, understand the choices available and move confidently through the shopping journey. Ecommerce search engine optimisation begins with relevant content and a website structure that supports those tasks. Whether you are launching a new catalogue or reviewing an established website, start with a conversation about the structure, functionality and search-related priorities of your store.