What is Instagram Story?
An Instagram Story is a photo or video that appears for 24 hours and then vanishes. When you upload a Story, a coloured ring appears around your profile picture, indicating that your followers can tap on it to view what you’ve just posted. The coloured ring around your profile image is also put to the top row of your followers’ home screens, making it the first thing they see.
IG stories are a great method for marketers to try out new types of content because, unlike your curated feed, they are only visible for 24 hours. Small business owners share everything from unscripted footage of their daily lives to images of their new products and short films of them answering FAQs on their accounts. Brands can also utilise their Stories to express gratitude to their customers by re-sharing their followers’ stories and posts in their own.
Why Make Instagram Stories Part of Your Strategy
- Improve brand visibility
- Increase brand transparency
- Use real-time marketing
- Run Instagram Stories Ads
- Stay top of mind
- Generate leads
- Interact with your audience and reach more people
- Get instant feedback for new products or services
- Increase your Instagram engagement
