SEO – Search Engine Optimization

Search Engine Optimization (SEO)

I have explained before what is SEO and why is it important and I have also outlined what in my opinion are the most important SEO tips. For the purpose of doing a comparison between SEO and SEM, I will re-state the definition of SEO so that it is clear for everybody what the difference between the two is.

What is SEO?

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

On-Site and Off-site SEO

There are 2 main pillars of SEO, which is called on-site SEO and off-site SEO. On-Site SEO rules you can apply on your web site or blog so that it’s more search engine friendly. For example, you need to use proper titles, good descriptions, well-formatted URLs, correct use of H1, H2 and images and many more. You can read my version of the 15 on-site SEO tips for beginners to get a good idea of how you can optimize your web site for search engines.

Off-site SEO refers to the process of getting votes from other web sites for the purpose of increasing your web site’s trust in the eyes of search engines. For beginners, this may be confusing but try to think about it like a ranking system where the web site who has the most votes ranks higher. Votes in our case are links coming from other web sites to your site. That is also the reason why off-site SEO is referring to as link building.

To avoid any misunderstandings it’s not only a matter of how many links you have pointed to your website but also from where these links are coming and a number of other factors I am not going to cover now.

Search Engine Marketing (SEM)

Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO. As you can see there are many more ways to increase your web site’s traffic besides SEM and SEO.

What is SEM?

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).

Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic, you pay to appear in front of the searches.

The most well-known advertising agency for PSA is Google Adwords. Through Google AdWords, you can get your ads to appear in the Google search results and you pay only for the clicks on your ads. This is also the reason why the whole process is called Pay-per-click or PPC. Bing and Yahoo have a similar system but it not so successful and widely known as Adwords.

SEO & Internet Marketing

Good looks and wonderful content are the essentials for your website. But what uses is it off, if there is no one to visit your eye-catching site and read about your products and services. Besides having a great product, a nice looking website with brilliant content, you will need visitors, a lot of visitors to have a successful website. You become a brand once we are successful to attract the maximum traffic that we can to your website. You must be thinking you have great products, an existing customer base and website is an add on, but this web site is essential to widen your existing customer base, convert these visits into sales leads, increase your business manifold. EchoPx Technologies Website Designing and web development in Bangalore, India, helps you to achieve this. How? Search Engine Optimization( SEO).

SEO is a technique which would let the search engines like Google/Yahoo display your website on the top of search results. Content and text are optimized so that these search engines understand your site and its aim and list it as per the query.

Eg: – you might have reached this page through Google searching for SEO Bangalore, we had optimised this page for the keyword SEO Bangalore so that the search engines could understand about this page well and you could easily reach us.

SEO helps bring more visitors via online advertisement which will appear in search engines and other websites. If you want instant results in search engines you can use Googles online advertisement Service called Adwords. We are a Google AdWords Agency in Bangalore, we can give you free AdWords trial coupons so that you can get started with your Google AdWords online marketing campaigns. We will manage your online ad campaign, we will make sure you don’t waste money and most important we will make sure you convert the visits to sales leads.

The very essentials of SEO are as follows :

• Internet marketing
• Search engine optimization
• Social media marketing
• Email marketing
• Referral marketing
• Content marketing
• Native advertising
• Search engine marketing
• Pay-per-click
• Cost per impression
• Search analytics
• Web analytics
• Display advertising
• Adblocking
• Contextual advertising
• Behavioural targeting
• Affiliate marketing
• Cost per action
• Revenue sharing
• Mobile advertising