SEM (Search Engine Marketing)

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Below are some of the most common terms also used to refer to SEM activities?

  • Paid search ads
  • Paid search advertising
  • (pay-per-click)
  • (cost-per-click)
  • (cost-per-thousand impressions)
  • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

Why SEM is important:

  1. SEARCH INTENT : We have the opportunity through Search Engine Marketing to target people based on their search intent.
  2. ONLINE VISIBILITY : The internet can be a clustered place, and anyone doing business online knows how crucial it is for people to be able to find your website. This is where Search Engine Marketing (both Paid Search and Search Engine Optimization) is very important.


  1. The cost by comparison is quite low to perform search engine marketing over other forms of marketing.
  2. Internet users are often much more qualified by the time they find your site as they have been searching for your specific service or product.

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