Medical/ Healthcare SEO

A hospital is a health care institution providing patient treatment with specialized medical and nursing staff and medical equipment. The best-known type of hospital is the general hospital, which typically has an emergency department to treat urgent health problems ranging from fire and accident victims to a heart attack. A district hospital typically is the major health care facility in its region, with large numbers of beds for intensive care and additional beds for patients who need long-term care. Specialized hospitals include trauma centres, rehabilitation hospitals, children’s hospitals, seniors’ (geriatric) hospitals, and hospitals for dealing with specific medical needs such as psychiatric treatment (see psychiatric hospital) and certain disease categories. Specialized hospitals can help reduce health care costs compared to general hospitals.

Search engine optimization is a series of tactics increasing your visibility in search engine essentially when patients are searching for the treatments and services you offer.

We provide all these services for your website:

1. Choose the Right Keywords: Make a list of keywords that you think people would search when looking for your healthcare facility and services. Collaborate with team members to ensure that this list is comprehensive. Google, 77% of patients used search prior to booking an appointment hence why it is important to naturally incorporate the right keywords throughout your website to let the search engines know what your website is all about and drive more patients to your organization.
2. Create Original Content: Create original content for your website on your healthcare organization to stand out among your competition online, specifically in the search engines. By educating your audience through quality content marketing, you’ll be able to highlight your value and expertise over time, as well as gain rankings in the search engine.
3. Site Map On Your Website: Creating a simple site map is an often overlooked tactic for indexing your website properly with the search engines. You can create your own site map but it cannot be tedious, especially if your website is extensive in any way.
4. Different Search Verticals: Many healthcare professionals are missing an opportunity to rank highly for other search-related verticals other than a website like a video, images, slideshows, local, mobile and others.
5. Social media: Social media helps facilitate two-way conversations between an organization and a regular person. One of the uses of social media is to drive traffic to your website from a larger audience then you would normally be able to reach.
6. Integrate videos: Videos are most important to make a relatable and Google friendly brand. Include video in your content marketing strategy.
7. Online Appointments: young generation prefers an online appointment. If you are not giving an appointment online, start giving it from today itself. Patient’s time is just as valuable as yours. It will be time-saving and convenient for your patients and you too. It also helps to increase the average time spent on your website.

Advantages Of Social Media In Health Care

1. Increasing the interaction with other
2. Information Available
3. Sharing   the information
4. Increase accessibility
5. Family and social support
6. Public health surveillance
7. Influence  health policy

Echopx Technologies provides the best SEO for your Medical/Healthcare website which helps hospital staff and patients by providing so many features that helps you.