CONTENT WRITING

content writing

Content writing spans various formats, from audio scripts to textual articles, images, and captivating videos, aiming to educate and inspire. Word choice and arrangement hold immense importance, conveying ideas and emotions that deeply impact readers. Content writing is vital across platforms, whether it’s a thought-provoking blog, concise social media captions, detailed product descriptions, or persuasive ads. It engages, educates, and influences on diverse platforms, from social media’s brevity to website storytelling and visual video content. In the digital age, content writing connects individuals and businesses with their audience, fostering relationships through impactful words and creativity.

Who is a Content writer?

A website content writer or web content writer is a person who specializes in providing relevant content for websites.

What are the qualifications of a content writer?

To become a content writer, you do not require any specific degree but you should have a graduation at least. You can do a course if required and practice more. Research about that topic before writing. Chose the language of your comfort.

What is the role of a Content writer?

A Content writer will be assigned a task to write about a topic and insert specific keywords to it at appropriate places. If the specific keywords are not given, the writer will have to research about it and insert that keyword where it is necessary so that the reader can capture the essence of that particular topic. If needed the writer can insert an image or any other media.

Important Rules and Tips for writing attractive content.

Rules and Tips for writing

Here are some important principles that can guide you in creating eye catching content. These writing tips apply regardless of whether you are grammatically correct and make sure that your website gets the attention that it deserves.

It is very important for a content creator or a writer to recognize their audience. For example if you are creating a website for an architect, your primary target may be the client but you must also keep in mind about the secondary audience who are most likely to be active online than your client. They may have more queries about architecture who look for specific answers or information. SEO is a very important aspect of Content creation for people who are most active online.
Web users have little patience since there is a vast ocean of information available for them to choose online. So it is highly unlikely that they will go through the entire page of your website. Therefore it is important to show the relevant information at the top and streamline extra information to the bottom.
Avoid using complicated language. Today’s readers go through not more than 3-4 lines to check whether they are getting the relevant information. So a Website content that is easy to read and easy to access will reach a wider audience.
Use sentences that speak directly to the reader with reader-friendly words. For example, instead of saying “It can be considered” say “Consider It”.
A reader should be able to understand the technical terms or Acronym used in a website. If you are using short forms, official terms, technical terms or any complex terms, make sure that you explain them or provide a hyperlink if it contains more information.
The main aspect of content writing is to make the reader understand it. Sometimes keywords may not necessarily work for a reader rather an image or any other media may explain more than just words.
The unique feature of content creation is the choice of words. Use synonyms of the same word wherever necessary just to keep the interest of the reader going instead of repeating the same keyword again and again. However there are exceptions where you need to keep the uniformity of the keywords throughout your website in order to keep the subject relevant and to avoid confusion among readers.
The first sentence in content plays a very important role in determining whether they read the rest of your content. As a result it should capture the readers’s attention.
The purpose of visiting a Website is for information only. Therefore we have to keep the content in an informative manner.
Keep the comments coming at you. Make it more interactive by adding blogs in your website. Do not be afraid of criticism and be open to it. Accept the feedbacks wholeheartedly

How to optimize content

How to optimize content

The best digital content often consists of short paragraphs, short sentences, and bulleted lists. Digital content should also be optimized for SEO best practice and latest SEO content strategies.

  • Create a hook that grabs the attention of the readers. The first sentence also plays a role in determining whether they read the rest of the content. As a result it should capture the reader’s attention.
  • You should conclude your website content writing with a powerful note. Let the last words of your page linger in the middle of your readers. The basics is to cover what you have explained in the article but still leave an impression on your reader.

Important questions regarding content writing.

A high quality written content impacts most readers than any other technique. Consistent quality content also impacts the growth of a business.

Research more about the topic, take inspiration from other writers but do not emulate their style and their choice of words. Make your own ‘keywords’.

First and foremost successful content writers understand their audience. If you know who your readers are, you can write what they want to read accordingly and then follow the key tips to improvise your content.

Effective content writing consists of short paragraphs, short sentences and bullet points. If necessary, use images which would otherwise take long sentence to explain.

Yes. A successful content writer is a social media specialist. Because Social media is required to reach a wider audience so that your content gets more recognition and builds your brand. Content along with brand building should go hand in hand.

Yes. A successful content writer must learn different styles of writing for different types like Social Media, Blog Posts, Website, Ads, SEO and News articles.

Language, Research ability, Originality, SEO, Time Management, Editing Skills.

Social Media, Blog Posts, Website, Ads, SEO and News.

Take a break, Read it out loud, Remove uncertain language, avoid repetitive phrases, remove filler words like “umm” “oh” etc., and also remove weak verbs like “to be” “to have” “there is”.

Make a blog of your own for practicing. It may not be compulsory but is recommended for your own improvement. After sometime leverage your content writing in social media platforms with common name in all your accounts. In this way you can build your brand as a content writer.

Make a profile on sites like LinkedIn, Instagram, Twitter and Quora. Quora is the most preferable  platform for publishing your content as more and more people visit the site for answers on specific topics. Also make sure you have an account on LinkedIn as your possibility of getting a job in any field is more. Do not forget to write a post about looking for a job along with your profile. If you are using platforms like Twitter or Instagram make sure to use the hashtags with name of the subject of your content, so that your content gets shared with more people. Your chances of exposure will be high. Try to make more connections in these platforms for better chances of getting a job as a content writer.

At beginner level, a content writer usually gets paid a minimum salary of INR 10,000 to 15,000. As your exposure and reach grows, you can start charging a minimal fees of your own. Content writers get paid in Dollars as well if they are writing for international publications or articles. If you are a freelancer with expertise in Content writing then you will be recommended by your followers with a specific rating and as your demand for writing grows, you can charge your fees based on a post, a blog or an article and even the number of words.

A fresh candidate should always start with a Job and gain experience before becoming a freelancer. An experienced writer can easily earn a salary of upto INR 30,000. A freelancer with good reviews has even better chances of getting highly paid, because he will have the option to write content for other countries as well.  If you are aware of any topic with good content start with freelancing on sites like ‘fiverr’ and ‘upwork’. You can also check the content of other writers in these sites and learn how experienced writers use words in a content.

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