A logo is a symbol made up of text and images icons that help to identify the business of a company. A good logo shows how the company works and how their brand product values are. Logo design is all about creating a perfect visual brand symbol for the company depending on the type of products of the respective company and company domain. A logo makes you to understand the company products and their competition. The fundamental function of a logo is to give the company a unique mark that differentiates itself from the other companies.
IMPORTANCE OF A LOGO
This is especially important if the company business has a competition. Before you get a logo for your business you will have to research what your competitors look like so you can position yourself. It is not unusual if the potential customers do not understand the brand logo. It identifies the key information of the business. A good logo provides your customer some information about the company which communicates about the industry which exists on the service provided by the brand to target the audience. A logo builds a strong recognition which creates a visual information of the business which helps customers keep the brand in mind, they can be recognized even without the company name attached. Logos are a central part of attraction to the brand identity.
WHAT MAKES A GOOD LOGO?
The elements that when worked together forms a logo such as typography, image, colour, style, static and dynamic elements. These elements are used to successfully communicate the messages of the brand. Some businesses have a domain name that itself plays as a part in explaining the business and doesn’t need a logo to be designed. A simple combination of elements on the domain name helps the business leave an unforgettable mark on it. Most of the successful logos are not conceptual or complex at all for example apple, WB etc.
TYPES OF LOGOS
MONOGRAM LOGOS
Monogram logos also called as lettermarks are the logos that consist of letters of the brand abbreviations in short form such as CNN, HP, HBO. These are the domains of some famous businesses with a lengthy names. A lettermark is a typography form of logo that is based on letters or initials. Lettermark logos are god to be used while streaming any company brand which have long names such as NASA (National Aeronautics and Space Administration). It will also be useful to print a good and small business cards.
WORDMARKS
Wordmark also called as logotype is font based logo which focuses on the business domain name. The name itself will be attractive and memorable so by combining two or more strong typographies, the logo itself helps to create a good recognition of the brand. We have to create a font that captures the nature of the business and what it does. A wordmark is a good decision for new businesses and need to get a name short name which will be an advantage and good looking, if it is long will look too more messy.
PICTORIAL MARKS
A pictorial mark also called as brand mark or logo symbol which is an icon or a graphical logo. A true brand mark is only an image. It can be a tricky type for new companies, or those with no strong brand recognition. When deciding to go with a pictorial mark we have to consider what image to choose which is something that will stick with the company existence. Need to think about the broader implementations of the image we choose which as to be applied on the domain name whether we want to create with a deeper meaning or to create an emotion or to create a foundation of wild life etc.
ABSTRACT LOGO MARKS
An abstract mark is a specified type of a pictorial logo. It is an abstract geometrical form to represent the business instead of being a recognizable image such as symbols, abstract marks which condense the brand itself into a single image. Abstract logo marks are the one which is instead of being a pictorial image of some recognization, abstract logos are something that is truly unique to represent the brand. The advantages of abstract mark is the ability to convey what the company does in a symbolically way without depending on the cultural implications of the images through the color, form and the meaning.
MASCOTS
Mascot logos are logos that has an illustrated character such as a colorful, cartoonish and almost funny. The mascot logo is a great way to create as a brand’s ambassador. A mascot is an illustrated character that represents the company. Mascots are great for companies to create an atmosphere for example families and children. Mascots sport the events and the great dynamic atmosphere that they create by getting involved with the audience is a form of creating fame amongst the audience on the company.
THE COMBINATION MARK
A combination mark is a logo that is comprised of a combined wordmark or lettermark or pictorial mark or abstract mark or a mascot. The picture and text can be laid out side by side or stacked on top of each other or can be combined together to create a single image. As the name is associated with the image, a combination is a dependent choice with both the text and icon or mascot working together to strengthen the brand with a combination of mark. People will also begin to associate the name with the pictorial or the mascot which will help to rely on the logo symbol and not have to always add the company name.
THE EMBLEM
An emblem logo is a logo which consists of font inside a symbol or an icon such as badges, seals etc. These logos tend to have a traditional appearance that can make great impact than the classic style. Some companies have a modernized emblem logo designs made in 21st century. Do not work towards higher detail and the fact that if the name and symbol are wide, they can be less versatile than the other types of logos. An complicated emblem design won’t be easy to replicated across the branding. So, as a rule keep the design uncomplicated and simple so that it will be clear even when made small.
HOW IS A LOGO DIFFERENT FROM BRANDING?
One common confusion we see that comes on understanding the difference between logos and branding. A brand is a set of perceptions people will have about the company. Making a logo is part of your branding which is iconic and instantly recognizable where the impression qualities are expressed through things such as adds, commercials, customer service, banners and logo as well. These help to create the elegance, easy to use, customer friendly of the brand.
FAQS
A logo is a brand’s visual identity. It gives the business a face that people identify on buying. It also helps to remember the brand in the competition of large number of brands.
You need to have creative ideas. That is how a logo design service comes handy. By practicing we can get a custom logo by oneself without using tools.
Basic Package will start from INR 500.00.
Premium Package will start from INR 1499.00.
Enterprise Package will start from INR 4500.00.
You can still make a logo on your own if you aren’t familiar with design software without having any experience in graphic design.
You can use your professional camera to click an image of your choice and use it in for your custom logo.
It grabs the audience attention, it makes a good first impression, it is the foundation for a brand identity, it is memorable, it separates from competitions, it develops brand loyalty.
