Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.

Some designers dispute that computers enhance the creative process. Computers allow designers to explore multiple ideas quickly and in more detail than can be achieved by hand-rendering or paste-up. However, some designers find the limitless choices from digital design lead to paralysis or to endless iterations with no clear outcome.

Hand-rendered layouts can be used to get approval for an idea execution before a designer invests time to produce finished visuals. Then the idea is finished on the computer in a hybrid process.

Nearly all of the popular and “industry standard” software programs used for graphic design since the early 1990s are products of Adobe Systems Incorporated. Adobe Photoshop (a raster-based program for photo editing) and Adobe Illustrator (a vector-based program for drawing) are often used in the final stage. Designers often use pre-designed raster images and vector graphics in their work from online design databases. Raster images may be edited in Adobe Photoshop, logos and illustrations in Adobe Illustrator, and the final product assembled in one of the major page layout programs, including Adobe InDesign. Graphic designers are expected to be proficient in these programs.

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