Google Analytics is a web analytics service that helps with marketing and search engine optimization (SEO) by giving statistics and basic analytical tools. The service is a part of the Google Marketing Platform, and anyone with a Google account can use it for free.
Google Analytics tracks website performance and visitor details. It can assist companies to track objective completions (such as purchases, and adding things to carts), user engagement patterns and trends, and visitor demographics. Google Analytics helps small and medium-sized retail websites optimize marketing efforts, website traffic, and visitor retention by analyzing customer behavior.
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