Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners to understand how users interact with their websites and provides insights into how they can improve their online presence. Google Analytics collects data using JavaScript tracking code that is added to every page on a website.
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WordPress is an open-source content management system (CMS) that was first released in 2003. It is written in the programming language PHP and is based on the MySQL database. WordPress has since grown to become the most popular CMS on the web, with over 40% of websites using it to manage their content.