A well-known online advertising network created by Google, Google Ads was formerly known as Google AdWords. It enables companies to advertise on Google and websites run by its partners, as well as list their products and services.
Google Adverts uses a pay-per-click (PPC) business model, in which advertisers are charged each time a user clicks on one of their ads. Advertisers establish a daily budget for their campaigns and place bids on keywords they think potential clients could use to look for their goods or services whenever someone searches for them.
