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SEO & Digital Marketing / Internet Marketing / Online Marketing

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Digital Marketing / Internet Marketing / Online Marketing / SEO 


SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines 
the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

 

There are 3 catagories in Digital marketing they are : -


1. How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

 

2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

 

DRIVE TRAFFIC TO YOUR WEBSITE, ACQUIRE NEW CUSTOMERS

Search Engine Optimization (SEO) is the process of increasing user traffic on your website by improving site ranking for specific keywords and phrases in search result of popular search engines such as Google, Yahoo or Bing.

  

With a search engine optimized site, your business gets noticed when it matters most. It attracts more people who are looking for precisely the products, services and information you provide. It is a systematic process whereby several on-site and off-site factors are worked upon to improve natural (or unpaid) ranking of a website compared to millions of competitors.

 

Our SEO & Internet Marketing techniques help you sell online regardless of your technical ability, increases your website traffic and visibility on the net. Thus, increasing your Profits. We have a proven multi-step process that ensures your website not just ranks well but also improves the conversion rates. What’s more, constant optimization efforts of SEO company in Bangalore will ensure that your website stays on top of organic search ranking for longer periods.

 

Our Search Engine Optimization services can : -

  • Provide better ROI
  • Improve ranking of your website
  • Increase visitor count to your site
  • Retain ranking for a longer period
  • Generate more leads and business 

 

To ensure top positions of your website, our SEO & Internet Marketing tasks include : -

  • Pay Per Click
  • Blog submission
  • Article submission
  • Site traffic analysis
  • Page Load Analysis
  • Video Optimization
  • Image Optimization
  • Directory submission
  • 301 Redirect Analysis
  • Content Optimization
  • 404 Error Optimization
  • Link building strategies
  • Hyperlink Optimization
  • Anchor Tag Optimization
  • Press Release submission
  • Header Tags Optimization
  • Google analytics integration
  • Competitor website analysis
  • Keyword research & analysis
  • Yahoo / Bing webmaster setup
  • Optimize Cascading Style Sheets
  • Broken links analysis & correction
  • HTML Code Structure Improvement
  • Page Rank and Domain age analysis
  • Meta Tags creation and optimization
  • XML Sitemap creation and submission
  • Search engine friendly URL suggestion
  • Robots.txt file creation and optimization
  • HTML Sitemap creation and optimization
  • Navigation and File Structure Improvement

Now that you have a fair knowledge of SEO and how it works, read on to get some basic questions answered.

  

Why do I need Search Engine Optimization for my website ? 

Having an attractive website does not mean your site is found by search engines like Google and Yahoo. Search Engine Optimization helps your website get visibility on the web, which in turn lets your target audience find your products and services online. A well optimized website drives huge traffic to your website and helps to turn the site visitors into sales leads. Your competitors that are doing well are winning business by being listed high in the search engines.

 

Do I need SEO services for my website?

Not always. Before starting an SEO & Internet Marketing campaign, we help you analyze and determine whether there is a need to optimize your website, based on website age, search keywords, target audience, etc. We determine whether return on investment in SEO services is justified for your business or not. In some cases, we recommend that SEO will not be much advantageous to your business. To find out whether your site needs SEO & Internet Marketing.

 

How much do I pay for getting SEO services for my website?

The cost depends on your requirements and factors like time it takes to implement and manage your SEO campaign, the complexity of your site, your products and services range, your target audience. We offer various packages to fit your requirements as well as your budget.

 

How long does it take to see results?

SEO services often seem as if it is about making few modifications to parts of your website. But SEO is a long term strategy and regular changes lead to incremental improvements and therefore only expert SEO services can be relied on for such a job. We do not use techniques that are used to get higher search rankings in an unethical manner, known as “Black Hat” SEO practices. These techniques deliver only short term traffic and may lead to your website getting black-listed too. After the initial project setup we recommend a 12 months services contract whereby we analyze, report and improve your SEO campaign to deliver long term results.

 

What is ethical best practice SEO?

This means adopting safe strategies that are consistent with the guidelines provided by the search engines. We use efficient search engine optimization techniques to get your website ranked higher, and stay away from anything that might not be as per the guidelines set out by search engines.

 

How do I measure my site performance after getting SEO services?

There are a number of simple checks that you can make to determine this, including search engine ranking, website traffic, Alexa rank. Our easy-to-understand reports help you to measure your site’s performance.

 

Do you offer result guarantee?

As a starter, beware of SEOs that claim to guarantee rankings. Due to the nature of SEO it is impossible to offer specific guarantees. However, we can guarantee our effort for the search engine optimization services we offer and we can guarantee to be ethical in what we do. Our past successful SEO services that have resulted in our client’s high rankings represent guarantee that we will provide you the same high standards of work that we used to create their success. With our pay per click advertising service, the volume of search engine positions and traffic can be guaranteed. We avoid using search positions as the only measure of success, because some top positions may not deliver traffic. Always remember that being top for search positions is only beneficial if it delivers quality traffic that converts to sales leads.

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