Landing page Email

A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.There are two types of landing pages they are : –

Reference : –A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

Transactional : –The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.


Email template

Email templates enable administrators to create reusable content for the subject line and message body of email notifications. Templates deliver consistent information on specific system activities and improve the efficiency of creating multiple email notifications for similar actions. If necessary, you can make minor changes on the fly to an email that uses a template by overriding the subject line and message body content in the notification form. A common practice is to define the message body in a template and create new subject lines for different types of recipients. There is no limit to the number of templates that you can create.


Points to remember while sending Email Template

Provide Unsubscribe option in the Template : Provide unsubscribe option to all the Email Templates you send, because it should not disturb the privacy of others. If they are not interested in on the templates we send, they should be able to unsubscribe. After that we should not send any further mails to them again, if we still send Email templates then they have the right to raise a complaint against us. So be careful while sending Email templates.

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